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Dove Hair: Play. Dove. Repeat. Campaign (Beauty, FMCG)

The Brief

Women love to express themselves through fashion as well as their hairstyle and make-up. In order to assure women that they can continue to play with their hair without worry of damage, the Dove Play. Dove. Repeat. Campaign was launched.

The media launch featured the first ever Dove Salon where we took over a renowned salon for one month to engage with women. An app was created for women to book a makeover session to either colour, perm or straighten their hair and have their tressed treated with Dove Nutritive Solutions.


The media and social media influencers were excited with the concept and the campaign as more than RM1 million in coverage was received. Dove.Play.Repeat was a ground-breaking event with the first ever Dove Salon in Malaysia creating awareness to the masses. The thank you chocolates from the client was icing on the cake!

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