How does one get media interested in a Swiss process automation company moving to their newly built facility in Malaysia?
Through proper angling! After much research on business and technology topics that would interest the media, the team approached the exercise to talk about the Industrial Internet of Things 4.0 and also the impressive list of clientele in Endress + Hauser’s stable.
Although the Minister could not attend due to a sudden overseas trip, he was represented by the CEO of MIDA (Malaysian Investment Development Authority). Media turnout was more than what client expected with all TV stations attending, radio, and business desk of major dailies. Client was appreciative of the RM1 million coverage received, and the invaluable networking opportunity and possible working opportunity with MIDA. The articles positioned Endress + Hauser at the forefront of IIoT 4.0 in terms of process automation versus just a facility launch.