Women love to express themselves through fashion as well as their hairstyle and make-up. In order to assure women that they can continue to play with their hair without worry of damage, the Dove Play. Dove. Repeat. Campaign was launched.
The media launch featured the first ever Dove Salon where we took over a renowned salon for one month to engage with women. An app was created for women to book a makeover session to either colour, perm or straighten their hair and have their tressed treated with Dove Nutritive Solutions.