Project Description

How we Ensure Chill Chill Stays on Top of Mind

Chill Chill, a Thai inspired, Malaysian owned brand chose Impact Communications to help announce the launch of the brand. Being a young and dynamic brand with big ambitions, the client wanted an agency who could deliver based on experience, connections and creativity.

After the successful launch, Impact’s challenge was to maintain visibility in traditional and online media for this fast-growing brand.

Related Work

“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
ALAN HARRINGTON

The Results

At the launch, the overwhelming media attendance from reputable and key print and online media titles resulted in establishing the brand awareness. Throughout the retainer period, Impact inspired and secured countless opportunities for media coverage on a consistent basis with an impressive ROI of close to RM3 million (on traditional and online news portals).

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