Project Description

Tut’s Egyptian Eatery Hailing all the way from Egypt!

This one is scrumptiously good and mouth-watering! Tut’s Egyptian Eatery brought its signature Egyptian cuisine inspired by the rich heritage and unique flavours to Malaysia. At the launch, the scrumptious delicacies of Tut’s Egyptian Eatery were introduced through a food explanation session by international celebrity chef, Chef Anis Nabilah. Impact Communications developed social media content for Chef Anis and we pitched to famous foodies for food reviews!

Related Work

“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
ALAN HARRINGTON

The Results

Through consistent work with traditional media and famous foodies, a number of clippings and features were achieved including every pages of food reviews and full page feature coverage on key dailies like The Star, The Sun, Utusan Malaysia, Harian Metro and magazines like Timeout KL, Expatriate Lifestyle and more! Tut’s has started its new foodie future for Egyptian cuisine in Malaysia! We secured food reviews with famous foodies like, Foodie vs The World and Malaysia Top Food Influencer, Carol Eats.

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