Making Columbia Asia Hospital- Klang Part of a Community
In an effort to make optimum and efficient healthcare services accessible to all, Columbia Asia launched its 12th hospital in Malaysia. Ideas presented by the PR and Events team won Impact the pitch to manage the launch along with its social media partner for digital engagement. The tipping point was Impact Communications’ recommended strategy to make Columbia Asia Hospital Klang approachable and caring to all stakeholders – the local community, influencers and opinion leaders via the overall theme of “Hello Klang! We Are Right Here For You.”
Over the 8-month period, Impact Communications delivered quality media coverage in traditional media via pre-launch, during and post-launch strategy with the right key messages. One-on-one business interviews with the CEO of Columbia Asia – Southeast Asia and more localised news via interviews with the General Manager of Columbia Asia Hospital – Klang ensured news of the launch were consistent and covered different sections of the media.
Impact also recommended, planned and executed the Community Health Day and Appreciation for Local Heroes Campaign. The event was well-received and positioned Columbia Asia Hospital – Klang as an institution that cares for the local community.
Related Work
“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
The Results
Consistent and positive coverage at all stages of the launch and impressive attendance from the public at the Community Health Day. Impact suggested the key angle of “Hello Klang – Now Open To Serve You” to ensure Columbia is seen as an approachable and warm and yet