SOCIAL MEDIA INFLUENCER MARKETING
Impact Communications is specialised in influencer marketing and content production for the world of social media. Our strength is curating a group of influencers to suit your brand image and campaign needs. The influencers we work with are able to create that much needed buzz for your brand and campaign…with the right content, of course. We have worked with clients to develop communications strategies and creative content to create impact in the digital community.
Influencer marketing via Instagram, YouTube, Facebook, Twitter or blogs when done right can become viral and help the campaign achieve organic spread that contributes significantly to the success of campaign.
As a reliable PR Agency, we work with clients in fashion, beauty, food, mom & baby, home décor, electrical goods, special events, festivals, property, and finance.Our view is that influencer marketing doesn’t always have to involve influencers with millions of followers. We favour a combination approach of super influencers to micro influencers to ensure your digital campaign ticks all the boxes when it comes to reach, relevancy, credibility and believability.
Digital Campaign
Once we receive your campaign brief, our first step is to create a comprehensive communication strategy, identifying compelling stories that will engage audiences and generate desired reactions. We will carefully select the most effective influencer talent for your brand’s influencer marketing campaign, ensuring maximum impact. Once you approve the recommended social media influencer mix, we move on to developing the campaign content. Our team will meticulously manage each stage of the process, guaranteeing timely and active involvement from the influencers. We will handle all posting content management, ensuring your brand campaign achieves optimal visibility and engagement across social media platforms.
How We Do It?
Kick Start Meeting
This initial meeting focuses on understanding your brand and defining your desired outcomes, particularly regarding the target market you aim to reach. Influencer marketing campaigns are essential for generating brand awareness, educating consumers, establishing a loyal customer base, and enhancing overall brand visibility on social media. We achieve these goals through various strategies, including content seeding, showcasing product usage, garnering positive reviews, pre-launch brand promotion, event coverage during the launch, and post-launch strategies to sustain engagement and capture long-term consumer attention.
Develop Strategy and Pick the Best Influencers
With the knowledge you share with us, we will develop the best influencer marketing strategy and the right mix of influencers to communicate the content. We can reach out to influencers within Kuala Lumpur / Selangor or nationwide even as far as East Malaysia with the right number of followers, interests and great engagement rate.
Content Creation
Creating the right messaging, language, image, photos is key at this stage of influencer marketing to give the perfect push your brand requires. This is tailored to suit the type of medium we are using be it Instagram, Facebook, YouTube, or Twitter. We set the right KPIs to help you reach your objectives.
Launch!
With our experienced team, we eliminate your worries by thoroughly briefing and vetting all content before posting. This ensures that every communication aligns with your expectations. We closely monitor responses, engagement, and reactions, providing regular updates to keep our clients informed and satisfied with our services.
What People Are Saying About Us
“Exceptional Service and Results!”
I can’t say enough about the incredible work that Impact has done for our company. From day one, their team has been professional, responsive, and strategic. They took the time to truly understand our brand, goals, and target audience, and crafted a tailored PR strategy that exceeded our expectations.
Not only did they secure media coverage in top-tier outlets, but they also helped strengthen our brand’s reputation and visibility. Their communication is clear, their creativity is unmatched, and their attention to detail is exceptional. They’ve been a key partner in our success, and we’ve seen tangible results in terms of increased exposure and brand recognition.
If you’re looking for a PR agency that delivers top-notch service with measurable results, Impact is the one to go with. Highly recommended!
Working with Impact Communications has been an absolute pleasure. Their expertise in securing the media exceeded our expectations, and our brand received great visibility during our launch event. We highly recommend them to anyone looking to elevate their media presence!
Impact has been a wonderful partner for us in Malaysia, and an integral part of growing our brands in the territory. They have evolved with our needs for more digital and social marketing, and been proactive in their proposals to support our brands. Their campaigns have always been carefully conceived and executed professionally, and their staff have been great to work with…
Impact has really helped us increase our brand in the country. They have been proactive in their approach to support our brand and building our brand credibility, in both traditional and digital media. They have one of the best teams to work with!
The PR and Event for our product launch has created a positive Impact on our trade customers and consumers. The work has improved our sales; thereby reversing a multi-year decline for an entire key product category.
The PR team at Impact is an exceptional blend of professionalism and creativity. Since we began working with them in 2022, they have consistently demonstrated their expertise, agility, and commitment to excellence. Their proactive approach, strong media and influencer relations, and deep understanding of the industry have been instrumental in amplifying our message and strengthening our presence. Whether it’s securing top-tier media coverage or orchestrating impactful collaborations, Impact always delivers with speed and precision. They are truly one of the best teams to work with, and we highly value our partnership with them.
We have worked with Impact Communications for the past two years, and their support has been invaluable. They understand the healthcare industry, adapt to changing needs, and manage multiple requests efficiently. A reliable and responsive partner—we’re glad to continue this collaboration.
Working with Impact Communications has been an exceptional experience. Their diligence in follow-ups keeps us on our toes, ensuring we never miss an opportunity. Beyond just execution, they provide strategic PR insights and guidance that have truly elevated our brand presence in the market, be it locally or in our targeted markets abroad. Whether it’s last-minute projects or ongoing campaigns, their team is always ready to jump in with expert advice and seamless support. Their ability to open new media opportunities within our targeted media segment has been invaluable, and the year-on-year increase in media coverage has been extremely favorable. We highly recommend Impact Communications for their dedication, expertise, and results-driven approach! .
FAQ
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