Impact Communications was founded in 2007 by Angie Ruby and Raj Kumar. With a fine balance of experienced consultants and a young, diverse and talented day-to-day client management team, we are ready to create the impact you need

ANGIE RUBYCo-founder and Managing Partner
Angie has deep roots in the PR industry spanning over two decades. Clients value her for her connections with the media, influencers and vast experience in developing and executing innovative PR solutions.

For a local girl with merely a college higher diploma, Angie used her determination, hard work, creativity and resourcefulness to enter one of the most prestigious international PR agencies in KL. Her career was given a boost when the agency noticed her work. She was sent for training to New York and seconded to the Singapore office to work in the corporate and financial practice. While a career in big agency line looked bright for Angie, in 2007 she along with her husband decided to start Impact Communications. Together, they built an agency which over the years gained the trust of big names such as Unilever, MARS Foods, FedEx, Dutch Lady, Mattel, while being a trusted partner to small start-ups with big ambitions such as dahmakan, Funding Societies, The Original Boat Noodle and more.

Never one to give up, her dogged determination rubs off on her team and together, clients gain the mileage, recognition and awareness that creates impact on the bottom line and builds reputation.

RAJ KUMARCo-founder and Senior Consultant
Raj built his career in publishing and later communications, events and fund-raising. He has worked with three non-profit organisations, of which his last held position was General Manager of the Malaysian AIDS Foundation. At Impact, Raj is the head honcho of the events team. He is a master negotiator and has a keen eye for detail. Beyond work, Raj loves the outdoors. He loves to hike, jungle trek and fish with his buddies.

Our Story

Proudly based in Kuala Lumpur, Impact Communications is an independent Public Relations consultancy. Established since 2007, we are an award-winning agency with a track record and passion for delivering outstanding results for clients.

As the name suggests, Impact Communications is about creating impact for our clients through strategic thinking, creativity, connections, and a dynamic team. Whether you’re an international brand or an innovative startup, our creative approach will get you noticed on all platforms – traditional, online and social media.

Now, it’s your turn to stand out. Have a campaign, product launch or event you need help with? DROP US A LINE. #makeanimpact


Now, it’s your turn to stand out. Have a campaign, product launch or event you need help with? DROP US A LINE. #makeanimpact