SOCIAL MEDIA INFLUENCER MARKETING
Impact Communications is specialised in influencer marketing and content production for the world of social media. Our strength is curating a group of influencers to suit your brand image and campaign needs. The influencers we work with are able to create that much needed buzz for your brand and campaign…with the right content, of course. We have worked with clients to develop communications strategies and creative content to create impact in the digital community.
Influencer marketing via Instagram, YouTube, Facebook, Twitter or blogs when done right can become viral and help the campaign achieve organic spread that contributes significantly to the success of campaign.
As a reliable PR Agency, we work with clients in fashion, beauty, food, mom & baby, home décor, electrical goods, special events, festivals, property, and finance.Our view is that influencer marketing doesn’t always have to involve influencers with millions of followers. We favour a combination approach of super influencers to micro influencers to ensure your digital campaign ticks all the boxes when it comes to reach, relevancy, credibility and believability.
Digital Campaign
Once we receive your campaign brief, our first step is to create a comprehensive communication strategy, identifying compelling stories that will engage audiences and generate desired reactions. We will carefully select the most effective influencer talent for your brand’s influencer marketing campaign, ensuring maximum impact. Once you approve the recommended social media influencer mix, we move on to developing the campaign content. Our team will meticulously manage each stage of the process, guaranteeing timely and active involvement from the influencers. We will handle all posting content management, ensuring your brand campaign achieves optimal visibility and engagement across social media platforms.
How We Do It?
Kick Start Meeting
This initial meeting focuses on understanding your brand and defining your desired outcomes, particularly regarding the target market you aim to reach. Influencer marketing campaigns are essential for generating brand awareness, educating consumers, establishing a loyal customer base, and enhancing overall brand visibility on social media. We achieve these goals through various strategies, including content seeding, showcasing product usage, garnering positive reviews, pre-launch brand promotion, event coverage during the launch, and post-launch strategies to sustain engagement and capture long-term consumer attention.
Develop Strategy and Pick the Best Influencers
With the knowledge you share with us, we will develop the best influencer marketing strategy and the right mix of influencers to communicate the content. We can reach out to influencers within Kuala Lumpur / Selangor or nationwide even as far as East Malaysia with the right number of followers, interests and great engagement rate.
Content Creation
Creating the right messaging, language, image, photos is key at this stage of influencer marketing to give the perfect push your brand requires. This is tailored to suit the type of medium we are using be it Instagram, Facebook, YouTube, or Twitter. We set the right KPIs to help you reach your objectives.
Launch!
With our experienced team, we eliminate your worries by thoroughly briefing and vetting all content before posting. This ensures that every communication aligns with your expectations. We closely monitor responses, engagement, and reactions, providing regular updates to keep our clients informed and satisfied with our services.
FAQ
Influencer marketing involves partnering with individuals on social platforms such as Instagram, YouTube, Facebook, X or blogs, who have built trust with their audience and can help amplify your brand message.
It’s important because it enables brands to reach audiences in more authentic, credible ways than traditional advertising—especially in Malaysia’s digital environment.
Impact Communications starts by understanding your brand, goals and audience, then develops a strategy and selects influencers based on criteria such as follower demographics, engagement rate, content style and relevance to your brand.
They recommend a balanced mix of macro and micro influencers to deliver reach, relevance, credibility, and cost-efficiency.
The process includes a kick-start meeting to align objectives, strategy and influencer mix → content creation tailored for the platform and brand messaging → campaign launch with managed posting and monitoring → ongoing tracking, reporting and optimization.
Impact manages each stage to ensure smooth execution and measurable results.
Impact Communications has experience working across sectors such as fashion & beauty, food & beverage, mom & baby, home décor & electrical goods, special events, festivals, property, finance and more.
Whether you are a local Malaysian brand or an international one targeting the Malaysian market, influencer marketing can be tailored accordingly.
Key performance indicators (KPIs) are set upfront based on your campaign goals—these might include reach, engagement, content views, follower growth, conversions or product trials. Content is vetted and performance tracked in real-time with regular updates, so you can see how the campaign is performing and adjust if needed.
Not necessarily. Impact Communications emphasizes that success is not just about big names or millions of followers; micro-influencers with strong engagement and authenticity often deliver more value. A strategic mix of influencer tiers helps maximize both impact and cost-effectiveness.
CREATE AN IMPACT TODAY
Now, it’s your turn to stand out. Have a campaign, product launch or any public relations you need help with? DROP US A LINE. #makeanimpact