In 2023, HOMESOY engaged Impact Communications to manage the Cheque Presentation Ceremony in conjunction with Breast Cancer Awareness Month. The event, held on 13 September at Le Méridien Petaling Jaya, saw HOMESOY donate RM50,000 to Cancer Research Malaysia while also promoting the health benefits of soy milk through an expert-led health talk.

Our scope of work included full event PR support, covering media list development, drafting and dissemination of media invitations and press releases, RSVP coordination, event-day media management, and post-event monitoring. We also handled client servicing, media relations, and facilitated media enquiries throughout the engagement period.

The campaign successfully drew media across dailies, online portals and lifestyle bloggers. This resulted in 39 pieces of coverage across print, online, and social media. The project generated a PR Value of RM782,490, demonstrating the impact of strategic media engagement in amplifying HOMESOY’s brand purpose and commitment to health and wellness initiatives.