DesaruCoast

We collaborate with our Singapore-based partner agency to manage media relations in Malaysia. Independently, we work on crisis communications for Desaru Coast and other properties of its parent company, Destination Resorts and Hotels. Our scope of work encompasses Media Relations, Influencer Marketing, and weekly Industry and Local Government news Monitoring.

One of the biggest events for Desaru Coast was the launch of the Ferry Terminal, which garnered RM3 million in PR Value, while the “Girl Gang Trip” (an influencers’ trip) was valued at RM1 million (influencers were paid in kind).