We are into our fourth year with the Türkiye Tourism Promotion and Development Agency (TGA). We handle media relations and influencer outreach (earned) for the Embassy of the Republic of Türkiye’s Tourism and Information Office in Kuala Lumpur, targeting Malaysia, Indonesia, and the Philippines. Our efforts have included promoting Turkish destinations, festivals, and cuisine through media fam trips, influencer fam trips, press release dissemination and events such as Turkish Cuisine Week and Turkish Coffee Day. From 2022 to 2024, we generated more than 1,000 press clippings and achieved a PR value of RM25,452,068.20, significantly enhancing Turkish tourism’s visibility in both countries.