In February 2025, Gnoce Jewelry appointed Impact Communications to manage the PR and event coordination for the launch of its first-ever physical store worldwide at The Exchange TRX, Kuala Lumpur. The campaign aimed to introduce the brand to Malaysian audiences while creating buzz in the lifestyle, fashion, and beauty media.

Our scope of work included media list development, celebrity and emcee liaison, drafting and dissemination of invites and press releases, RSVP coordination, programme flow design, event-day media management, and post-event monitoring. We also managed the collaboration with Che Puan Juliana Evans, who amplified the launch with authentic social media engagement.

The launch drew 14 lifestyle and fashion media titles with a total of 17 media representatives present. Coverage spanned print, online, and social platforms, resulting in 34 pieces of media exposure. The campaign delivered RM155,500 in Ad Value and RM466,500 in PR Value.