Mobility Werk Group appointed Impact Communications to drive awareness for its official launch and the signing ceremony with EZ Charge. The campaign was designed to position Mobility Werk Group as a key player in the electric vehicle ecosystem while highlighting its mission to accelerate EV adoption in Malaysia.

Our responsibilities spanned message development, media list curation, drafting and dissemination of invitations and press releases, media RSVP management, on-ground media support during the event, and comprehensive post-event monitoring. Throughout the engagement period, we also managed client servicing and media enquiries.

The launch drew strong media representation, with 21 journalists from 14 media outlets, including top-tier dailies, online portals, broadcasters, and the national newswire. Coverage extended across print, online, broadcast, and social media, generating a total of 87 stories. The campaign delivered an impressive PR Value of RM3,062,738, with an ROI more than 200 times the initial investment, underscoring the impact of strategic PR in amplifying corporate milestones.