With the number of media events, media interviews and press releases editors and journalists go through on a daily basis, errors are bound to happen. And don’t you just cringe at the thought of having to tell someone there is an error…especially when they are giving you such high value media coverage.

Here’s a step-by-step on what to do

1. Double and triple check that it was indeed an error
2. Be courteous, kind and professional
3. Thank them first for the incredible opportunity to be featured in the first place
4. Send an email / or WhatsApp – whichever is easier and with the right information
5. Monitor if the correction has been made
6. Be sure to thank them after