If you own a small business or a brand-new start-up, first of all congratulations!

Public Relations is probably one of the more cost-effective methods your small business can gain visibility and brand awareness. PR is crucial for small businesses as it helps you build credibility and trust in the eyes of your potential customers. When someone reads an online article written by a journalist in a top-notch media outlet, they feel that they can trust that story much more compared to an advertisement.

The more people read or hear about you on various media outlets, you are creating brand awareness, establishing a positive reputation and differentiating yourself from your competitors. People will be aware and will slowly form an opinion about your company or its products. If they find themselves in a situation where they need your product or service, they will visit your website, your social media platform, call you or visit your online store or physical store.

The key of course is to be consistent and build your share of voice over time. Remind people of who you are and what you do with fresh content and campaigns.

In a hyper-competitive business environment, effective Public Relations can be a game-changer for your small business.