Impact Communications was appointed to manage the press release drafting, dissemination and media engagement for Babyshop Malaysia’s Ramadan 2026 collection, themed ‘Timeless Elegance’. The campaign aimed to position Babyshop as a go-to destination for festive children’s wear while connecting with families during the Ramadan and Raya season.

Our scope of work focused on crafting a compelling and media-friendly narrative that went beyond product features, highlighting meaningful family moments during Ramadan. The release emphasised the collection’s blend of comfort, style, and practicality, alongside key design elements such as elevated fabrics, coordinated family looks, and occasion-ready pieces for children aged 0 to 8.

The dissemination also spotlighted Babyshop’s festive initiatives, including the Bubur Lambuk on Wheels campaign and the Babyshop Star Search Fashion Show Season 2, highlighting the brand’s engagement with families beyond retail.

The release achieved strong pickup across lifestyle and online media with a PR value of RM321,000 generating widespread visibility during the key festive period. The campaign successfully positioned Babyshop as a family-centric brand that celebrates both style and meaningful Ramadan experiences.