Since 2022, Impact Communications has been engaged by DHL Express Malaysia on a project basis to support a series of corporate announcements and infrastructure milestones. While not a retainer engagement, the continued appointments over the years reflect the client’s confidence in our ability to deliver consistent media relations execution and dependable outcomes.

Impact first supported publicity efforts for major infrastructure developments such as the Prai Service Centre opening, followed by the electric delivery vehicles media launch and the Johor Bahru Gateway announcement. These projects involved end-to-end media relations execution, including media invite development and dissemination, multilingual press release coordination, media RSVP management, on-ground media liaison, coordinating spokesperson interview opportunities and post event coverage monitoring.

As the partnership progressed, Impact continued to provide media engagement support for significant announcements, including the Kuala Lumpur Gateway opening ceremony, the DHL Strategy 2030 media briefing and the DHL GoTrade Summit. Through multiple project collaborations across different years and communication objectives, the team has developed strong familiarity with DHL’s announcement timelines and media engagement requirements, enabling efficient mobilisation and consistent delivery across milestone-driven campaigns.

Across multiple project engagements since 2022, Impact has consistently delivered measurable nationwide media visibility for DHL Express Malaysia’s infrastructure expansions, sustainability initiatives and leadership platforms.

Key results achieved include

• More than 30 media coverage generated for the Prai Service Centre opening
• Over 70 media coverage secured for the Electric Vehicles media launch and Johor Bahru Gateway announcement
• Approximately 40 media coverage achieved for the DHL Strategy 2030 media briefing
• More than 140 media coverage delivered for the DHL GoTrade Summit, including national broadcast features and Tier 1 business media interviews
• A total of 128 media coverage achieved for the Kuala Lumpur Gateway opening ceremony across print, online, broadcast and radio platforms

The ongoing partnership reflects Impact’s ability to function as a trusted execution partner, providing dependable media support across milestone-driven campaigns that contribute to DHL’s broader growth narrative in Malaysia.