Project Description

The Launch of a New Watch Brand in Malaysia

This was a classic case where the edgy designs of Ice Watch won over the media at the get go. Impact Communications used a combination of fashion show cum media launch, fashion photo shoots, consistent release of new designs to keep media interest and ultimately build brand awareness.

Related Work

“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
ALAN HARRINGTON

The Results

Through consistent work with traditional media and social media influencers, over 200 clippings and features were achieved including coveted “editor’s picks”, fashion shoots, full page feature coverage on fashion pages. Ice Watch secured a firm footing in the Malaysian market.

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