Project Description
ATMOSPHERE DRIVETM, a Car Air Treatment System from AMWAY (Motoring)
AMWAY, the world’s No. 1 direct selling company launched ATMOSPHERE DRIVE™, the first generation of car air treatment system! Impact Communications drafted the key messages, press kit materials and also pitched to key dailies for product review. An advertorial with Malaysia’s number 1 source for automotive news and reviews, Paultan.org was also negotiated for client.
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“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
The Results
Impact’s team worked hard to secure the attendance of the motoring media and client was pleased with the outcome. Product reviews with influential publications and online motoring sites were achieved for the client to help create awareness on the new car air treatment system.