Project Description
Breeze: Water Treatment Campaign by Breeze Malaysia and Global Peace Foundation
Breeze Malaysia, a brand under Unilever, strongly supports that water is a fundamental need for every human being. As part of Unilever’s commitment to sustainable living, Breeze Malaysia wanted to provide access to clean water to communities that have little or no access to water. Through the Water Treatment Campaign, Impact researched and shortlisted NGOs that Breeze could work with.
The Global Peace Foundation was chosen and Breeze worked in partnership with the NGO to provide access to clean water to 1,050 villagers in Sabah. Impact managed/monitored the program until its execution.
Related Work
“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
The Results
Through the Water Treatment Campaign, Breeze Malaysia successfully raised RM50,000 in contributions and donated 23 water filtrations systems . The happy faces of the villagers was reward enough the Breeze brand team!