Paddle Pop Young Builders’ Award (FMCG, Government Relations, School Program, Sustainable Living)

Since 2013, Paddle Pop has been engaging with primary school kids through the Young Builders Award. The initiative is part of Unilever’s global business strategy called Sustainable Living Plan, making sustainable living commonplace.

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“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”

ALAN HARRINGTON

The Results

This annual event has won Impact Communications the Gold Malaysia PR Award in 2016 in the category of Environmental Award. With the strong support of the Ministry of Education (MOE), the program is into its 5th year. Impact Communications works closely with MOE to reach out to its state level officers to encourage participation from schools nationwide. In the past 2 years, after a suggested change in strategy by the Impact team, the participation in schools as grown by 400%. The program now reaches out to tens of thousands of school children promoting recycling, critical thinking and creativity.

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