Project Description
Trendiest Eyewear Collection from Bolon (Fashion)
Bolon unveiled its latest and trendiest collection that embraces individuality, expressions of personality and current style. Based on client’s theme of “Craftmanship”, Impact Communications developed the idea to invite a home grown designer and stylist, Kittie Yiyi to be part of the event launch and showcase how her new designs could be paired with the new Bolon collection.
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“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
The Results
There was overwhelming attendance from the media and social media influencers from the fashion industry! The launch party coverage was instantly shared on every fashion magazines’ social media accounts on the day and following days of the event. Bolon also garnered strong print coverage the fashion pages of newspapers and magazines!